Why are Materialists Less Happy?

J. Tsang, T. Carpenter, J. Roberts, M. Frisch, R. Carlise This study examined the role of gratitude and need satisfaction as they relate to a person’s materialism and life satisfaction. Analysis was based on self-reporting through an online questionnaire from 246 undergraduate marketing students (117 males, 129 females). Results found that: The more materialistic a participant was,…